Introduction to Google Analytics
Google Analytics Google Analytics is a powerful web analytics service offered by Google that allows website owners, marketers, and analysts to track and analyze website traffic. It provides valuable insights into how users interact with a website, helping businesses make data-driven decisions to enhance their online presence and user experience. Here's an introduction to Google Analytics: Key Features: Traffic Sources: Identifies the sources of website traffic, including organic search, paid search, direct visits, referral links, and social media. User Behavior: Analyzes user engagement metrics such as pageviews, session duration, bounce rate, and the flow of visitors through the site. Conversions: Tracks goal completions and e-commerce transactions, providing insights into the effectiveness of marketing efforts and website performance. Audience Demographics: Offers information about the demographic and geographic characteristics of the website's audience, including age, gender